You gotta love Mimi’s, where Yoohoo chocolate soda and Teavana sit side-by-side in the refrigerator.
Yeah, Mimi’s creates a whole new space: Yoohoo-vana—a mash-up of traditional naughty convenience (ice cream sandwiches, Fritos, Yoohoo) and New Age, wholesome convenience (seaweed snacks, gluten-free cookies, dried fruit).
It’s a mash-up of cultures too—Japanese rice cracker party mix, German Kinder-eggs, Jiffy peanut butter . . .you get the point.
And to make it all make sense, there’s wine.
Yeah, you gotta love Mimi’s. . .